Privacy Policy

Overview

Tender Years (“we,” “us,” or “our”) is an app for parents of young children. We take your privacy seriously and designed the app to collect only what’s needed to make it work. This policy explains what data we collect, why, and how we protect it.

Data we collect

When you use Tender Years, we collect the following:

Account information. Your email address and display name, provided when you sign up. We use passwordless magic-link authentication—we never store a password for your account.

App data. The routines, schedules, events, and notes you create. This is the core content you and your partner build together in the app.

Partner connection. When you invite a partner, we store the link between your two accounts so you can share a household view.

Waitlist. If you join our waitlist, we store your email address to send you updates about Tender Years.

How we use your data

We use your data to provide the Tender Years service—showing you and your partner the same weekly view, syncing changes in real time, and enabling features like the weekly planning ritual. We also use your email to send transactional messages (magic links, partner invites) and, if you opted into the waitlist, occasional product updates.

Third-party services

We use a small number of trusted services to run Tender Years:

Supabase hosts our database and handles authentication. Your data is stored in a Postgres database with row-level security policies that ensure you can only access your own household’s data. Supabase’s infrastructure runs on AWS.

Plausible Analytics provides privacy-friendly, cookieless website analytics. Plausible does not use cookies, does not collect personal data, and is compliant with GDPR, CCPA, and PECR. We use it to understand aggregate usage patterns (page views, feature adoption) without tracking individual users.

Sentry captures error reports so we can find and fix bugs. Error reports may include technical context (browser type, page URL) but do not intentionally include personal content.

Resend delivers transactional emails (magic links, partner invites, welcome emails). Resend processes your email address to deliver these messages.

Buttondown manages our mailing list for product updates. If you join the waitlist, your email is shared with Buttondown. You can unsubscribe at any time.

Cookies

Tender Years uses only essential cookies required for authentication (keeping you logged in). We do not use advertising cookies, tracking cookies, or any third-party cookies. Plausible Analytics is fully cookieless.

Data security

All data is transmitted over HTTPS. Our database uses row-level security to ensure users can only access their own household’s data. Authentication uses secure, time-limited magic links—no passwords are stored.

Data retention

We retain your data for as long as your account is active. To delete your account and all associated data, email us at hello@thetenderyears.com and we’ll take care of it. Anonymized, aggregate analytics data (via Plausible) may be retained indefinitely as it cannot be linked back to you.

Children’s privacy

Tender Years is designed for parents and caregivers, not for children. We do not knowingly collect personal information directly from children. Parents may include their child’s name in routine names, events, or notes—this information is stored securely, visible only to members of the household, and can be removed at any time by editing or deleting the content, or by contacting us.

Your rights

You can request access to, correction of, or deletion of your personal data at any time by emailing us. If you’re on the waitlist mailing list, every email includes an unsubscribe link.

We don’t sell your data

We do not sell, rent, or share your personal information with third parties for marketing purposes. The third-party services listed above are used solely to operate and improve Tender Years.

Changes to this policy

If we make meaningful changes to this policy, we’ll update the date at the top and, where appropriate, notify you by email. Continued use of Tender Years after changes constitutes acceptance of the updated policy.

Contact

Questions about this policy or your data? Reach us at hello@thetenderyears.com.